Press release
25 January 2017

This press release is written by ULIP student Sophie Boyle, Chair of the 2017 Tower to Tower Bike Ride committee.

For the third year in a row, students from the University of London Institute in Paris (ULIP) are the proud participants of the Tower to Tower Bike Ride challenge. A journey that consists of a 600-mile bike ride, starting at the Eiffel Tower, all the way to Blackpool Tower, over the course of 9 days.

This immense challenge is being taken on by six ULIP students, three participants from previous years, and three new riders. In addition, a wonderful support crew will assist the riders during their journey, ready to act should anything go wrong.

Our aim is both to raise as much money as possible (with a £10,000 target in mind) to donate to the charity Mind, as well as raise awareness around the importance of Mind’s work.

Charity: Mind

For those unfamiliar with Mind’s work, it is a mental health charity, which aims to ensure that ‘everyone experiencing mental health problems get both support and respect’ whilst also working tirelessly to eradicate the stigma that is profoundly linked to mental health disorders in our society. Mind and their incredible work is sadly an increasingly necessary foundation, considering that 1 in 4 people in the United Kingdom will experience a mental health problem each year.

The above reasons, and many more, are why we have chosen to support this wonderful charity for our Tower to Tower Bike Ride. If you’re not already eager to donate, then keep reading as I explain some of the areas that your donated money will go towards:

  • an incredible 34% was spent on enabling social participation (as of 2014/2015) - a crucial factor for those suffering from mental health disorders such as anxiety and depression, which according to figures affects 9.7 in 100 people each year.
  • 10% was spent on improving services and support
  • a further 3% was spent towards removing inequality of opportunity, an essential aspect according to the NHS factsheet, as there are staggering differences in rates of access to specialist mental health services in terms of population groups.

As shown by the statistics, mental health disorders are widespread and can affect anyone, and this is why the continuing high level of care provided by Mind is imperative and why we are doing the Tower to Tower Bike Ride.

How can you help?

Throughout the course of our fundraising in previous years, we have utilised the wonders of social media in order to make people aware of what we’re doing and why we’re doing it. The Tower to Tower bike ride venture has been made possible thanks to our bake sales, sale of handmade postcards and most importantly generous contributions from both sponsors and individuals.

In order to achieve our objectives and make the Tower to Tower bike ride 2017 edition a successful one, we also need your help and support. Please do read on to see the many ways in which you can get involved and contribute to our cause.  

Donate

We appreciate all types of contributions may they be small or big. Please visit our Justgiving page to make a donation today: https://www.justgiving.com/fundraising/ULIPTowerToTower

Social Media

Our social media representative has done a brilliant job at keeping our followers up to date with our journey so far, and we will continue to do so during the build up to our 2017 ride. We are covering as much social media as we can, but we’re also relying on you to promote our ride!

Follow us on Facebook and Twitter and share our Justgiving link as well as retweet and share some of our posts to ensure maximum exposure.

Sponsorships

You own a business and you would like to help the Tower to Tower Bike Ride team to raise funds for Mind? Please contact me and consider one of the following options:

  • Sponsorship/Donations (t-shirt or direct cash)
  • Bikes/Bike Equipment (e.g helmets, allen keys, spare tyres/inner tubes etc.)
  • Haulage
  • Exposure/Marketing and Advertising - Internet/Social Media, Newspaper, Radio, Television
  • Accommodation on the route – Gisors, Dieppe, Newhaven, Portsmouth, Andover, Cirencester, Hereford, Shrewsbury, Liverpool, Preston, Blackpool
  • Ferry
  • Catering for the journey

If you can think of any other ways to help our Tower to Tower Bike Ride team, please do not hesitate to email me at sophie.boyle@ulip.lon.ac.uk.

We appreciate all the help we can get and we hope this cause will resonate with you.

A massive thank you in advance to anybody who donates and/or shares our links, from all of us at the University of London Institute in Paris!

Sophie Boyle

Chair of the 2017 Tower to Tower Bike Ride committee


Have a look at our Storify story that covers the 2016 Tower to Tower bike ride journey:

https://storify.com/ULIP_French/tower-to-tower-bike-ride-challenge-2016